Don’t talk about yourself and your company, instead talk about the benefits to them.Do include testimonials or reviews from relevant clients who have recently purchased your product.Do schedule a follow-up meeting after the demo if you haven’t already.Do include any tips that the salesperson mentioned during the call.Do find out if the customer has any questions or concerns they want to be answered before moving forward.Do send follow-up emails 12 hours after the demo.Do send a thank you email after the product demo.These guidelines will come in handy when drafting future correspondence: Dos In a world where no one responds to anything, following up with potential clients is more of an art than science. Handy dos and don’ts for sales follow-up emailsĪny sales follow-up emails can be tricky. Keeping these factors in mind as you write the email will help show prospects you understand their specific needs or concerns and how you can help them move through the buying process. Were any next steps mentioned or was the next meeting scheduled?.Is the prospect considering a competitor’s product as well?.Are there other stakeholders that need to see a demo before a decision can be made?.Were any objections raised during the meeting that need to be addressed?.And it’ll be easier to answer these questions immediately after the demo while all of the information is still fresh in your mind. Why? Because when you start to draft your email, you’ll want to try to answer a few questions. You just kicked ass and gave the most amazing demo! Hooray!Īnd even though you’re probably ready to take a load off after that killer demo, this is the best time to start drafting your follow-up email. When to start writing a demo follow-up email So don’t be afraid to keep trying even if someone doesn’t respond right away because remember: persistence pays off. It is clear that follow-up emails after business meeting efforts pay off big time, but it all starts with the follow-up email after the product demo. It’s all part of a successful sales strategy! We suggest emailing once every other day or weekly as appropriate. So don’t give up after a couple of nos.Įnsure you prepare more than one follow-up email and be patient with those who don’t respond right away. To maximize the success rate, a solid follow-up strategy is a must. In all likelihood, you know that 80% of deals occur after five messages. So, you should also include a clear next step or call to action at the end of it.īut don’t forget that the purpose is not just for you, it’s also about meeting their needs too! Why it’s vital to send the follow-up email after a demo Sending follow-up emails after a demo can be an excellent way to move your buyers closer to a mutually beneficial goal. So, it’s always a good idea to start the email by saying how much you appreciate your prospect’s time. One of the worst mistakes you can make in sales is “not paying attention to your manners,” says Samantha McKenna, who is the CEO and founder of #samsales Consulting. When writing a demo follow-up email, you should kick things off by thanking the prospect for taking the time to listen to your demo. The goal of this follow-up is simply to make it to the next phase in the sales process. The email that comes after the demo is an important milestone in the relationship you build with your prospect. What is the goal of the follow-up email after a product demo? Unlike the demo request email template you would use for scheduling a demo, the demo follow-up email will usually include a summary of what was discussed during the demo and will help continue the conversation post-demo.Įssentially, reps send these emails to move prospects closer to the end of the sales cycle. To put it simply, a demo follow-up email is an email that a rep sends to a prospect who they have presented a product demo to. How do you follow up without being annoying? Sample after-demo follow-up email template to move your clientĭemo follow-up email template: Reinforcing the value and confirming next stepsīoost follow-up email conversions with interactive product demos The power of the follow-up email subject line Handy dos and don'ts for sales follow-up emails Why it's vital to send the follow-up email after a demo
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